I offer prints and products on Fine Art America / Pixels, which are print-on-demand sites, "FAA" in my shorthand. They are two sites, same company, practically identical, but Pixels offers a few more products than does Fine Art America.
|A few products available from FAA: acrylic print, throw pillow, tote bag, and pencil case|
People often ask me if I like the way FAA sells my work. I read this as emphasis on THEY. Are they (meaning FAA) doing a good job for me? They, in this case, are not doing anything to sell my work other than provide a (fabulous, in my opinion) platform and process for me to sell prints and products.
In the question is embedded a little confusion about marketing. A gallery markets your work - they get the potential customers in front of your pieces and try to match buyer with artwork in a satisfactory fit. I see this as a kind of highly-skilled matchmaking. It takes experience, insight, and knowledge to match the right client with the right artwork. And it takes serious curating. A gallery will not show just anything - they will show work (and dedicate resources to) that they believe they have clients for.
FAA and other POD (print-on-demand) sites do not do marketing. They offer a convenient platform for the artist to offer prints and products. It is up to the artist to get the clients to the site. They also do no curating, so the platform is open to anyone.
|Framed Print of "Line of Fire #1"|
If you have work up on FAA or another POD site and nobody is buying it, it is not because the site is not doing its job. It is because you are not doing your job. Don't give up on POD if your work is not selling. Send people to your POD page via links on your website, social media posts, newsletters, etc., and see what happens.
|This is a screen shot of my new website's navigation menu.|
I personally love the POD concept. For me it means that people can have images of my work in whatever form suits them, for very reasonable prices. Not everyone who likes my work is in the market for original pieces of art. I love it that they can have phone cases, notebooks, tote bags, etc. as well as fine art prints at a size and price that works for them. It's not for everybody, and it doesn't pretend to be original art.
I would like to hear your thoughts on print-on-demand, and to know what kind of experiences you have had with this kind of platform.